Privacy policy

NanoChewGum.com

Last updated: September 14, 2026

NanoChewGum.com (the "Site") is operated by Vital Laboratories, LLC ("NanoChew," "we," "us," or "our"). We operate the Site and all related information, content, features, tools, products, and services in order to provide you, the customer, with a curated shopping experience (the "Services"). The Site is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase or other transaction through them, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described here.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you or another person. It does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

  • Contact details, including your name, email address, phone number, and billing and shipping addresses
  • Payment and transaction information, including your form of payment, payment confirmations, and transaction details; full payment card numbers are collected and processed by Shopify's checkout and our payment processors and are not stored by us
  • Account information, including your username, password, security questions, preferences, and settings, if you create an account
  • Shopping information, including the items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your order history
  • Communications with us, including the information you include when you contact customer support, respond to a survey, or leave a review
  • Device information, including information about your device, browser, and network connection, your IP address, and other unique identifiers
  • Usage information, including how and when you interact with or navigate the Services

Where We Collect Personal Information From

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, sign up for emails or texts, communicate with us, or otherwise provide us with information
  • Automatically through the Services, including from your device when you visit the Site, through cookies, pixels, and similar technologies
  • From our service providers, including when we engage them to provide technology or other services and they collect or process personal information on our behalf
  • From our partners and other third parties, such as advertising, analytics, and social media platforms and connected sales channels

Cookies and Similar Technologies

Like many websites, we use cookies, pixels, and similar technologies. Some are essential to operating the Site (for example, keeping items in your cart and completing checkout), some help us understand how the Site performs (analytics), and some support our marketing (for example, pixels from advertising platforms). You can usually manage or block cookies through your browser settings, though blocking some cookies may affect how the Site works. For choices about targeted advertising, see "Your Rights and Choices" below.

How We Use Your Personal Information

Depending on how you interact with us and which of the Services you use, we may use your personal information for the following purposes:

  • Providing, tailoring, and improving the Services. We use your personal information to provide the Services and perform our contract with you — including to process payments, fulfill orders, arrange shipping, handle returns and exchanges, create and manage your account, remember your preferences and items you are interested in, send you notifications about your account and orders, enable you to post reviews, and create a customized shopping experience, such as recommending products related to your purchases. This may include using your personal information to improve and better tailor the Services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing communications by email, text message, or postal mail, and showing you advertisements for our products on the Services and on other websites and platforms, including ads based on items you have purchased, added to your cart, or viewed.
  • Security and fraud prevention. We use your personal information to authenticate accounts, provide a secure checkout and shopping experience, and detect, investigate, and take action regarding possible fraudulent, illegal, unsafe, or malicious activity. If you register an account, you are responsible for keeping your credentials safe, and we strongly recommend that you do not share your username, password, or other access details with anyone.
  • Communicating with you. We use your personal information to provide customer support, respond to your inquiries, and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law and valid legal process, including requests from law enforcement or government agencies; to investigate or participate in civil discovery, litigation, or other legal proceedings; and to investigate and enforce potential violations of our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy, including:

  • With Shopify, vendors, and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, and fulfillment and shipping
  • With business and marketing partners that help us advertise and market our products, including through personalized advertising based on your activity on the Site and elsewhere online; our partners will use your information in accordance with their own privacy notices, and depending on where you live, you may have the right to opt out of this type of disclosure as described in "Your Rights and Choices" below
  • When you direct or request that we share your information, or otherwise consent to a disclosure, such as when we share your address with carriers to ship your products or when you use social media widgets or login integrations
  • With our affiliates or otherwise within our corporate group
  • In connection with a business transaction, such as a merger, financing, acquisition, reorganization, bankruptcy, or sale of assets; to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce our Terms of Service and other policies; and to protect or defend the Services, our rights, and the rights of our customers and others

We do not sell your personal information in exchange for money.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit through the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

In addition, to help protect, grow, and improve our business, we may use certain Shopify enhanced features that draw on information about your interactions with our store, with other merchants, and with Shopify. Where Shopify provides these enhanced features, Shopify is responsible for that processing of your personal information, including for responding to requests to exercise your rights over it. To learn more about how Shopify uses personal information and the rights you may have, visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/customers. Depending on where you live, you may also exercise certain rights with respect to information processed by Shopify through the Shopify Privacy Portal at https://privacy.shopify.com/en.

Email and Text Message Communications

If you opt in to marketing emails or texts, you can opt out at any time by using the unsubscribe link in any marketing email or by replying STOP to any marketing text (reply HELP for help). Message and data rates may apply to texts, and message frequency varies. Consent to marketing messages is not a condition of any purchase. Even if you opt out of marketing, we may still send you non-promotional messages, such as order confirmations, shipping updates, and messages about your account.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow a link to a site we do not control, you should review that site's privacy and security policies and other terms. We do not guarantee, and are not responsible for, the privacy or security of third-party sites or the accuracy, completeness, or reliability of their content. Information you share in public or semi-public venues, including on third-party social media platforms, may be viewable by other users of those platforms and of the Services, without limitation on its further use. Our inclusion of a link does not imply endorsement of the linked platform or its operators, except as expressly stated on the Services.

Children's Privacy

The Services are not intended for children, and we do not knowingly collect personal information from children under 13 years of age. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request that it be deleted. As of the date above, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable safeguards designed to protect personal information, but no security measures are perfect or impenetrable, and we cannot guarantee perfect security. Information you send to us may not be secure while in transit, so we recommend that you not use unsecured channels to send us sensitive or confidential information.

How long we retain personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

  • Right to access / know. You may have the right to request access to the personal information we hold about you.
  • Right to delete. You may have the right to request that we delete personal information we maintain about you.
  • Right to correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
  • Right to portability. You may have the right to receive a copy of your personal information and, in certain circumstances, to request that we transfer it to a third party.
  • Right to opt out of sale, sharing, or targeted advertising. Depending on where you live, you may have the right to direct us not to "sell" or "share" your personal information, or to opt out of processing for "targeted advertising," as those terms are defined in applicable privacy laws. You can exercise this right here: [OPT-OUT LINK]. If you visit the Site with the Global Privacy Control opt-out preference signal enabled, then depending on where you live, we will treat it as a request to opt out for the browser and device you are using, and, where we can associate the signal with an account, for that account as well. You can learn more at https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not respond to "Do Not Track" or similar signals.
  • Managing communication preferences. You may opt out of promotional emails at any time using the unsubscribe option in those emails, and out of marketing texts by replying STOP. If you opt out, we may still send you non-promotional messages, such as those about your account or orders.

You may exercise these rights where indicated on the Services or by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law. You may designate an authorized agent to submit requests on your behalf; before accepting a request from an agent, we will require proof that you have authorized them to act for you, and we may need to verify your identity directly. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data protection or privacy authority.

International Transfers

We operate the Services from the United States, and we may transfer, store, and process your personal information outside the country where you live. If we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent UK mechanisms, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy on this page, update the "Last updated" date above, and provide any additional notice required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, email us at hello@vitaltoothpastetabs.com or write to us at:

Vital Laboratories, LLC 11120 Sherman Way, Unit B Sun Valley, CA 91352